A boutique design and marketing studio for discerning brands
At Poetica Lane, we elevate brands through the art of refined storytelling and meticulously crafted design.
We collaborate with heritage brands, hoteliers, artisans, and luxury founders to create work that evokes beauty, stirs the soul, and leaves a resonant impression on every customer.
Our Services
A collaborative process designed to uncover and refine the heart of your brand. Together, we’ll shape a distinctive visual identity that resonates deeply and sets you apart in your industry.
Capture your brand’s essence through a carefully curated visual language—encompassing bespoke logo design, artful packaging, custom illustration, photography and thoughtful art direction.
We craft words that captivate, connect, and compel. Whether you're looking for SEO-rich website copy or soulful marketing collateral, we write with your customer in mind.
OUR WORK
A celebration of craft
Client tales
“The whole team are so cohesive and each bring a unique and invaluable creativity, that has translated into the brand of my dreams. Working with Poetica Lane to build my new brand this year has been the single most important decision I have made to fast track to the business I wanted to build in a way that has given me the most fantastic momentum and love for my business.”
“Poetica Lane were truly wonderful in bringing the vision I had for my new business to life. The brand identity they helped me create was exactly what I was looking for, from the logo and fonts, to the colours. My new website was better than I thought possible. Having beautiful professional photographs taken of my products has served to further highlight my brand identity and the copywriting content has been instrumental in communicating my brand’s voice.”
“I really felt immediately that you all understood me and my brief completely. Laura made it so difficult, as I loved everything that she produced. Aimee worked her magic with her copywriting, I know I find it very difficult selling myself and I think she has achieved this. Kate steered the ship so well. She is very good at what she does and nothing is too much trouble. Her skills and knowledge working in Squarespace were second to none. Being also a very talented photographer she also had such an eye for detail and what would and would not work. ”
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