Brands that speak to the soul
Whether you're crafting a new brand or seeking a refined evolution, we design with intention, ensuring your brand captivates and resonates deeply with those who experience it
What we offer
Branding & Design
Creating identities that connect and captivate.
Brand Identity & Strategy
Logo Design
Illustrations & Hand Lettering
Printed Materials
Brand Voice Development
Website Design
Packaging Design
Photography
Curating your brand’s aesthetic with artistry and purpose.
Art Direction & Styling
Lifestyle Photography
Event Photography
Product Styling & Photography
Collection Shoots
Campaign Shoots
Campaign Direction
Copywriting
Thoughtful composition that resonates deeply, inspires trust, and fosters lasting loyalty.
Website Copy
Sales & Marketing Copy
Email Marketing
Business Naming
Collection & Product Naming
Content Creation & Strategy
Packaging Copy
PACKAGES
Packages
Done For You Launch Service
A full-service offering for new brands. From logo to launch strategy, we create a cohesive identity that’s ready to captivate your audience from day one.
Full Service Rebrand/Relaunch
Designed for established brands seeking a refreshed identity. We’ll develop a cohesive, revitalised brand that speaks to your evolved vision. This full-service ensures your brand feels renewed yet familiar, inspiring both new and loyal audiences.
Collection/Product Launch
A full-service for new collections and product launches. From packaging design and copy to press releases and campaign photography, we create a seamless launch experience that gets your products or services out into the world.
A celebration of craft
Client tales
“Working with Poetica Lane was a transformative experience. They didn’t just refine our brand—they revealed its soul. From the beautifully crafted copy to the meticulous design details, every element felt intentional and aligned with who we are. Our clients noticed the shift immediately, and our new identity has brought a sense of timelessness and elegance to everything we do.” - Jennifer, Halliesphere