Poetica Lane is a full-service creative studio that helps brands flourish
We approach design as a craft. Each element, from visuals to copy, is designed with the intention of creating something enduring—something that speaks to the soul and stirs the senses.
Building beautiful brands through a union of purpose and artistry
Poetica Lane is a boutique marketing agency based in the Cotswolds and Scotland. It was born from a simple vision: to bring artistry and intention back to branding. With this in mind, Poetica Lane crafts brands rooted in elegance, authenticity, and purpose.
We specialise in working with heritage brands, artisans, and visionary founders who seek a lasting identity. Every project we take on is approached with care, blending storytelling, visual design, and strategy into a cohesive, bespoke brand experience. From logo design and packaging to photography, website creation and copywriting, we elevate brands through thoughtful collaboration and craftsmanship.
Our work follows the natural rhythms of our clients’ stories, resulting in brands that captivate and endure.
The team - a collection of creatives
Kate - Brand Strategist, Website Designer & Photographer
With a background in art direction and photography, Kate brings an eye for detail and a deep understanding of visual storytelling to every project. Her experience spans from planning, styling and executing photoshoots to crafting bespoke brand identities for creatives. Kate’s passion for colour, heritage, nature, and craftsmanship ensures that each brand she works with feels authentic, timeless, and visually compelling.
Laura – Graphic Designer, Photographer & Illustrator
Laura brings her expertise in illustration, design, and typography to help clients create distinctive brand identities. Having honed her craft in luxury stationery and calligraphy, she excels at translating brand concepts into cohesive, elegant visuals that resonate. Her custom illustrations, photography and thoughtful design bring depth and distinction to every project, creating visuals that are both artful and uniquely attuned to each brand’s story.
Aimée – Copywriter, SEO Specialist & Story Crafter
Aimée brings a passion for storytelling and a deep love for heritage to her work. Her approach to copywriting is soulful yet strategic. Specialising in brand voice development, Aimée ensures that every word aligns with your brand’s essence. Whether building effective sales funnels or shaping product descriptions, Aimée’s ability to weave powerful narratives that connect with audiences in meaningful ways.
What Poetica Lane offers your brand
Our creative approach
Quality & Craftmanship
Our work is a testament to doing things well. We believe that true artistry lies in taking the time to create something that reflects a deep understanding of tradition and skill. From the initial concept to the final product we ensure every element is carefully considered. We draw on the age-old principles of craftsmanship to create brands that feel both refined and enduring.
Passion & Purpose
We dive deep into the rich layers of your brand to understand your story, your vision, and your audience. Our immersive approach allows us to create experiences that go beyond the surface - one that engages all the senses.
Beauty & Innovation
We value seeing the world with a sense of wonder and creativity, always seeking fresh perspectives and the courage to explore new ideas. Driven by creativity and forward-thinking, we bring innovation to each project. We approach every element with a desire to create something that is beautiful as it is meaningful.
A celebration of craft
Client tales
“Working with Poetica Lane was a transformative experience. They didn’t just refine our brand—they revealed its soul. From the beautifully crafted copy to the meticulous design details, every element felt intentional and aligned with who we are. Our clients noticed the shift immediately, and our new identity has brought a sense of timelessness and elegance to everything we do.”